Part of looking at movies does involve the business side of show business. We try to have a little fun with it, as each week Tim makes his predictions as to how movies will perform at the Box Office. Then, on Sundays, we look at how Tim’s predictions fared.

I couldn’t find a fault in Tim’s logic this week, although I knew he was selling The Lorax a bit short with his prediction of $28 million. Many other analysts were putting the Dr. Seuss adaptation closer to $50 million and our commenters suggested the same. Little did any of us know just how well the movie would go over. It might only have scored an average of 57% at aggregates like Rotten Tomatoes (a score that isn’t too far off from our own 3-star rating), but it definitely went over well with crowds, exceeding $70 million for the weekend.

I don’t know what else to say: $70 million dollars. That’s a whole lotta cash. Not too bad for an animated picture in March. Heck, not too bad for an animated picture in the summer months, let alone a March that we just pointed out recently isn’t looking too impressive. Maybe we’ve underestimated the month as a whole.

Can The Lorax hold onto the top spot for another weekend or was this a one-time victory? Its big competition this weekend comes in the form of a horror flick and a sci-fi action piece (we’re not even going to consider an Eddie Murphy comedy as competition). We’ll see what Tim thinks mid-week as Tim takes on the box office!