It’s release weekend, and I still haven’t seen a single advertisement for Jumping the Broom. I have a friend who announced on Facebook they were going to see it, and my wife had no idea what the movie even was. How’s that for low key marketing? Especially as the description resembles something Tyler Perry might come up with, I can’t say I think it was best to go with such a low marketing approach, especially on the heels of another Tyler Perry movie, but then what do I know? I do have a friend who wants to see it, so obviously the word is getting out somewhere.
The movie, about two African American families from different backgrounds coming together for a wedding, has gotten mixed reviews from the critics, sitting at 52% at Rotten Tomatoes. Here’s a look at what some of the other critics are saying about the movie:
Jumping the Broom is no Soul Food, but as a worthy seriocomedy about African-American family dynamics, it’s nourishing enough. – Matt Brunson, Creative Loafing
Proof that you can have a movie like this without a polemic against successful women, or some man in a dress threatening to take off his earrings and pull out a gun. – Stephen Whitty, Newark Star-Ledger
Family matriarchs played by Angela Bassett and Loretta Devine go up against each other in a wedding comedy that grows increasingly unfunny with each passing minute. – Kirk Honeycutt, Hollywood Reporter
So, what do we say about the movie? Nothing. We haven’t seen it. Nobody from the Widescreen Warrior staff jumped at the chance to review it, so we’re leaving it to you. If you saw Jumping the Broom let us know what you thought of it: Give the movie a rating and post what you thought of the movie in the comments below. Maybe you can convince one of the Widescreen Warrior staff to check it out, or to steer clear of it.